Lyft is launching a rider loyalty program in December

Ride-sharing service Lyft is Today announcing its new plan to encourage repeat use: the launch of a loyalty program for riders, Lyft Rewards … The Company already caters to its regular riders in several ways, including through its recently launched subscription service, a program that rewards Business users, and its Partnership with Delta that allows riders to earn Delta airline miles with Lyft … According to Lyft, riders will soon be able to earn points as they ride in Lyft, which can be accumulated over time then used for upgrades.