YouTube rolls out a new feature that lets you「go live」from the desktop without an encoder

This is significant expansion, in terms of reaching potential YouTube advertisers who would have otherwise not had the resources to write, film and edit a professional ad for YouTube … The company has claimed for years that YouTube ads are more effective than TV because they allow targeting – but that’s an argument that can be made for may sorts of online ads … In other words, if you thought having the shoes you abandoned in a retailer’s shopping cart following you around the web was weird, wait until YouTube starts showing you ads for local businesses that match up with what you’ve just been googling.